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Intraoperative Imaging Market: Opportunities and Challenges

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Intraoperative Imaging Market: Opportunities and Challenges

November 05
10:56 2019
Intraoperative Imaging Market: Opportunities and Challenges

Key players operating in the intraoperative imaging market are Medtronic (Ireland), General Electric Company (U.S.), Siemens AG (Germany), Brainlab AG (Germany), Koninklijke Philips NV (Netherlands), IMRIS Deerfield Imaging (U.S.)
Emerging economies such as China, India, Brazil, Mexico, and several Middle Eastern countries are expected to witness high growth in the intraoperative imaging market.

The global Intraoperative Imaging Market is expected to reach USD 2.06 Billion by 2021 from USD 1.61 Billion in 2016, at a CAGR of 5.2% during the forecast period of 2016 to 2021, as per a report by MarketsandMarkets. 

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How growth in emerging markets present an opportunity?

Emerging economies such as China, India, Brazil, Mexico, and several Middle Eastern countries are expected to witness high growth in the intraoperative imaging market. These markets are majorly untapped and are characterized by improving healthcare infrastructure, significant growth in geriatric population, a growing middle-class, and rising income levels, which together are driving the demand for improved healthcare using advanced medical technologies. To leverage the growth opportunities in these markets, major players are focusing on expanding their presence in Asia-Pacific, Latin America, and the Middle East. For instance, in February 2015, Shimadzu Corporation (Japan) established Shimadzu Malaysia Sdn Bhd, an indirectly-owned subsidiary, which strengthened the company’s manufacturing, sales, and application support capabilities in the Indian subcontinents and ASEAN region. Furthermore, Ziehm Imaging GmbH (Germany) entered into an agreement with Sul Imagem (Brazil), to manufacture mobile C-arms in Brazil. This agreement focused on manufacturing the first Ziehm Imaging C-arm—Ziehm 8000 BR—in the country.

Why survival of new entrants and small players is a challenge?

The intraoperative imaging market is a capital-intensive market. High entry barriers are present in this market for new players majorly due to the requirement of significant capital investments to develop and market new products and technologies. Additionally, in order to survive in the market, players are required to continue making investments to update their existing product portfolios and maintain their competitive positioning. Established players such as GE (U.K.), Medtronic (Ireland), Siemens Healthcare GmbH (Germany), Koninklijke Philips N.V. (Netherlands), and Brainlab AG (Germany) have extensive product portfolios and a strong brand image, owing to which the majority of end users prefer the products offered by these established companies over those offered by new entrants. This makes it difficult for small players and new entrants to establish their presence in the market.

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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