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In-app Advertising Market Expected To Enhance USD 226.4 Billion By 2025 – Increasing Use of Smartphones to Boost In-App Advertising Growth | Grand View Research, Inc.

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In-app Advertising Market Expected To Enhance USD 226.4 Billion By 2025 – Increasing Use of Smartphones to Boost In-App Advertising Growth | Grand View Research, Inc.

November 05
18:22 2019
In-app Advertising Market Expected To Enhance USD 226.4 Billion By 2025 - Increasing Use of Smartphones to Boost In-App Advertising Growth | Grand View Research, Inc.

Grand View Research, Inc. – Market Research And Consulting.
According to report published by Grand View Research, In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience.

According to a report, “In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc.,

As per the report by Grand View Research, Inc., the In-app advertising market is poised to rise to a valuation of USD 226,422.8 million and is estimated to witness a CAGR of 19.4 % by 2025. Increase in the number of smartphone applications downloads from iOS store (App Store) and Google Play store are anticipated to drive the market in the forecast period.

Surging smartphone saturation and increased use of several repeatedly used smartphone applications such as WhatsApp and Facebook are driving the market growth. The surging advent of mobile applications and a higher click-through rate is anticipated to drive the in-app advertising demand in the forecast period. 

Key industry players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.

On the other hand, technical issues such as testing of advertisements for a market for different smartphone operating systems like iOS and android are time-consuming, which is anticipated to hamper the in-app advertising in the years to come.

The growing acceptance of Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Business-to-Business (B2B) e-commerce websites, along with developing trend of online gaming are further driving the market growth. In addition, shopping, smartphone messaging, and gaming applications are anticipated to capture substantial shares in the in-app advertising over the years owing to their increased use and increasing trend.

In January 2019, Verizon, a telecommunications company extended its partnership with Microsoft Corporation to offer marketers content marketing opportunities to display video across Microsoft’s Outlook, MSN, and Xbox. This partnership helps the company to increase its inventory with its ad tech with diversified, verified data and quality content to connect marketers with their major audiences at scale, thereby increasing customer experience. In February, Verizon further added two new mobile native ad units, such as playable ads and touchpoints as part of its Moments ad suite. The launch of the ad units are intended to support gaming and e-commerce advertisers with high conversion rates.

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Geographically, North America is one of the leading markets on account of high-speed wireless internet connectivity, high disposable income, presence of a large number of key global retailers, well-established corporations, and acceptance of tablets and smartphones. The U.K. and U.S. regional markets are comparatively mature and consumers in these countries tend to be the initial adopters for developing technologies and solutions.

 U.S in-app advertising market

Further key findings from the report suggest:

  • The messaging segment is expected to gain traction owing to factors such as increasing consumer preference, better offers, and price discounts

  • The Android segment is expected to witness the highest growth rate over the forecast period owing to factors such as increased adoption of smartphones in the emerging economies of Asia Pacific, such as India and China

  • North America is expected to continue leading the in-app advertising market and reach USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness the highest growth rate over the forecast period

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The growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend of online gaming are further fueling the market growth. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications.

In-app advertising is a vital marketing channel for companies and offers them with sophisticated data tracking and user targeting features. It also enables advertisers to reach consumers with pinpoint accuracy, acting as an effective medium to capture consumers’ attention and encourage them to view and interact with the advertisements through mobile devices. Moreover, advertisers can harness geolocation data to ensure that they are reaching users at the right place and time. Majority of the smartphone users spend a significant amount of time using applications for voice/video calling, messaging, ticket booking, and gaming. In-app advertising can be easily integrated with such applications to reach prospective customers.

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Europe in-app advertising market

Grand View Research has segmented the in-app advertising market based on type, platform, application, and region:

In-app Advertising Type Outlook (Revenue, USD Million; 2014 – 2025)

  • Banner Ads

  • Interstitial Ads

  • Rich Media Ads

  • Video Ads

  • Native Ads

In-app Advertising Platform Outlook (Revenue, USD Million; 2014 – 2025)

  • Android

  • iOS

  • Others

In-app Advertising Application Outlook (Revenue, USD Million; 2014 – 2025)

  • Messaging

  • Entertainment

  • Gaming

  • Online Shopping

  • Payment & Ticketing

  • Others

In-app Advertising Regional Outlook (Revenue, USD Million, 2014 – 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa

Explore the BI enabled intuitive market research database, Navigate with Grand View Compass, by Grand View Research, Inc.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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