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Taiwantrade MEGA EXPO, with its diversified VR services, leads 5 major industries to conquer the 20.9 trillion-US-dollar B2B market.

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Taiwantrade MEGA EXPO, with its diversified VR services, leads 5 major industries to conquer the 20.9 trillion-US-dollar B2B market.

June 01
00:56 2021

Despite the sudden changes in lifestyles brought by the pandemic during the past year, innovative business opportunities have been created. Taiwantrade, organized  by the Bureau of Foreign Trade (BOFT) and Taiwan External Trade Development Council (TAITRA), has established an online VR expo for five core industries including Auto Parts, Medical, IoT, Disaster Safety, and Circular Economy. It integrates forums, webinars, etc to create an one-stop VR website for buyers purchasing from Taiwan — Taiwantrade MEGA EXPO ( in the hope of comprehensively streaming all sourcing opportunities through the best online browsing experience.  Taiwantrade’s first VR one-on-one meeting held last year was widely praised by overseas buyers and has evolved in MEGA EXPO. Suppliers can utilize and adjust the “Virtual Showroom” to select and demonstrate their flagship products at any time.while they can be transformed into VR one-on-one meetings during sourcing events.Digital technology is used to greatly enhance the mobility and flexibility of VR based projects.

James C. F. Huang, Chairman of TAITRA, said that venturing into the era of Resilient Supply Chain 2.0, what people need is an ecosystem that is both intelligent and dynamic, and the key industries include semiconductors, communications/5G, medical and biotechnology, and electric vehicles, in all of which Taiwan plays a vital role. According to the B2B e-commerce guide published by the leading global express delivery DHL, it is estimated that by 2025, 80% of B2B sales interactions will happen online; by 2027, the global transactions of digital B2B e-commerce are projected to reach 20.9 trillion US dollars.

Taiwantrade hopes that MEGA EXPO can make online sourcing and product showcasing  smoother through VR simulations; the five major features are explained as follows: 1. Driving traffic: It brings together the five core industries including auto parts, medical, IoT, disaster Safety, and circular economy, segmenting  traffic based on different industries and products. 2. Enhancing videoconferencing: Members use 10 types of “mobile virtual showrooms” to display and update their flagship products, quickly and flexibly participating in trade meetings and other online events.  Furthermore, messaging and real-time online text translation functions will be introduced, available in 108 languages.  3. Collecting data: Data dashboards are provided as a basis for decision-making regarding focus marketing and smart product recommendations in the future. 4. Emphsizing connections: The main entrance of MEGA EXPO-Taiwantrade Hub, is established to guide buyers to various industry pavilions and integrate online activities such as VR webinars and forums to increase customer stickiness. 5. Diversifying angles: 2D, 3D, 360° panoramic images, or 720° panoramic factory images are used to demonstrate product details and actual scenes of factories, showing product features without limitations of time and space.


Under the guidance of electric vehicle policies from different governments, the electric vehicle industry has become the next drving force  of economic growth. To promote the excellent supply chain of Taiwan’s auto parts industry, the Auto Parts VR Pavilion (, which was launched simultaneously with the Taiwantrade MEGA EXPO. The pavilion has five themes, including internal and external body parts, interior decorations, EV and electronics, engine parts, and mirrors. With a total of 21 Taiwanese businesses and nearly 100 products exhibited, including K. S. Terminals from the Tesla ecosystem (charging connection), Yen Sun Technology (cooling fan), Unex Technology from the Foxconn MIH EV open platform (V2X module, roadside unit), and Funet Technology (automotive electronics, car lights). In addition, five scenarios, including a racing track, starry sky pavilion, museum, esports stadium, and universe micro-city pavilion were introduced, to provide a more realistic sourcing experience. To improve procurement efficiency, the Taiwantrade Auto Parts Pavilion also displays more than 54,000 products from nearly 3,000 businesses.

Taiwantrade provides a comprehensive ecosystem for digital commerce,, including cross-border logistics, online payments, global e-commerce, and other strategic partners, to help our businesses thrivive in international market,. In 2020, the Bureau of Foreign Trade commissioned Taiwantrade to arrange a bailout to strengthen digital trade and e-commerce. It provides diversified programs; so far, it has coached over 5,100 manufactures and cultivated over 30,000  e-commerce talents. Through the power of digital transformation accumulated by executing counseling programs,  the digital trade ecosystem of Taiwantrade is further strengthened, incorporating the industry’s outstanding e-commerce content optimization, international press release exposure, and digital marketers to offer invaluable services the small and medium-sized enterprises on Taiwantrade, which are the backbone of our national team, and allowing our businesses to continue expanding without traveling across borders.

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Country: Taiwan